Gera Developments launches homebuyer support programme with EMI relief and seven-year protection

Gera launches homebuyer support plan

Gera Developments has introduced a homebuyer support programme called Gera Advantage, combining pre-possession financial assistance with an extended maintenance plan. The scheme covers eligible existing customers and rests on three financial support measures — EMI Shield, Home Equity Power and Medical Emergency Support — along with a home protection plan running seven years from the Occupancy Certificate date. Rohit Gera, Managing Director, said regulations address transparency and timely delivery but not the difficulties buyers may face between purchase and possession. Chief Executive Officer Gulzar Malhotra described the initiative as a means of offering financial flexibility during unexpected circumstances.

How the three measures work

Under EMI Shield, salaried customers who lose jobs involuntarily can have monthly home-loan pre-EMI payments reimbursed for up to six months, or until re-employment, whichever is earlier. The interest-free assistance is repayable in two instalments after the support period, or in full at possession, whichever comes first. Home Equity Power lets customers who have funded at least 10 per cent of the property's consideration value from their own funds draw assistance of up to 50 per cent of that contribution or 10 per cent of the consideration value, whichever is lower, excluding GST. This amount carries interest at the applicable RERA rate and must be repaid within six months or by possession. Medical Emergency Support permits eligible customers facing qualifying medical emergencies, or the death of the customer or spouse, to transfer their unit without the applicable transfer fee, or to downgrade to a smaller, lower-value available home subject to programme conditions.

Why it matters for businesses

For developers, such programmes sit alongside RERA-mandated disclosure and delivery obligations rather than replacing them. The EMI Shield structure raises questions about how interest-free assista…